At The Grit Game, we understand the challenges faced by pool and spa professionals when expanding their market reach and achieving consistent sales growth. Our team is made up of industry experts; each and every one diving into their unique roles with enthusiasm, ensuring our operations flow not only smoothly but thrive incredibly. That’s the energy difference you can expect when you partner with a team that is on fire for your brand.
With almost 20 years of hands-on experience in the pool and spa industry, Johnny Davis has shaped The Grit Game into a trusted partner for manufacturers nationwide. As Co-Founder and CEO, Johnny brings a strategic approach rooted in his history working at companies like Poolcorp & Royal Swimming Pools, where he led a transformation from DIY sales to a booming B2B program, increasing builder accounts by over 350%. At The Grit Game, Johnny oversees key accounts across the United States ensuring seamless partnerships that prioritize growth and innovation. Known for his dedication to high standards and industry expertise, Johnny was nominated for 2024 Sales Rep of the Year at the Pool Nation Awards, affirming his impact on the field.
Email: johnny@thegritgame.com
With nearly a decade of experience in the pool and spa industry, Laci Davis brings a blend of brand strategy, operational leadership, and marketing innovation to The Grit Game. Her career began at Walt Disney World, where she learned the power of storytelling, clear communication, and high standards—skills she now uses to help manufacturers stand out in a crowded market. As President, Laci leads national campaigns, streamlines operations, and builds systems that turn momentum into measurable results. Recognized on the covers of SpaRetailer, Agency Sales, and Pool Nation Spotlight & Insights, and nominated for 30 Under 40 and Woman Trailblazer of the Year, Laci is helping shape the future of pool and spa with bold ideas and a deep commitment to long-term growth.
Email: laci@thegritgame.com
As our Software Engineer and Developer, Nimesh is the tech version of a pool architect, designing, developing, and maintaining software solutions to meet both our business and partners' needs. Like pool jets ensuring smooth circulation, Nimesh integrates software systems for flawless data flow across departments. Known for his clear and accessible technical documentation, he guides our team with precision. Soon to graduate with a master’s in computer engineering, Nimesh is instrumental in fine-tuning our custom CRM and website, driving innovations that keep The Grit Game ahead of industry trends.
Email: npatel@thegritgame.comMichelle is our Senior Accountant and so much more; navigating the complexities of financial management with precision and ease. From budgeting and forecasting to maintaining balanced ledgers, Michelle’s work ensures our financial ecosystem stays streamlined and stable. Wearing many hats, she also supports our team with HR management needs and expense reporting, ensuring smooth operations across departments. Known for her meticulous attention to detail, Michelle keeps our financial reporting crystal clear, safeguarding The Grit Game’s financial integrity.
Email: melmer@thegritgame.com
Our “Team Mom,” Donna Davis, assists with route optimization, navigation, and delivery planning for our Southeast customer base. She ensures everything flows as smoothly as a perfectly coordinated synchronized swimmer.
But Donna’s role goes beyond logistics—she’s the cheerful face customers love to see, always making sure they’re having a better day by the time she leaves. With her warm energy and connection with our distributor partners, Donna keeps the wheels turning and the smiles coming, making every delivery a little brighter.
From her “Hey y’all!” to her “See ya next time” she’s a crowd favorite mkaing an impact.
JD joined The Grit Game in the most unexpected way—by crashing a Florida Swimming Pool Association river tubing event. Mistaken for Regional Manager Jared Medeiros’ dog (and not correcting anyone), JD swam the river, worked the crowd, and made it clear he was meant to be part of the industry. By the end of the day, he had a name—Just Dog, or JD—and a forever home with Jared.
Now a full-time Grit Dog and unofficial FSPA mascot, JD visits Florida branches and dealers, brings smiles to job sites, and proudly supports industry initiatives like Every Child A Swimmer– reminding us all that showing up with heart is sometimes the best strategy of all.