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Know Your Party's Extension?

Introducing The Grit Game Team: Your Trusted Partners for Effective Outside Sales Solutions and Inside Business Innovation. At The Grit Game, we understand the challenges faced by manufacturing companies when expanding their market reach and achieving consistent sales growth. Each and every one of our team members dives into their unique roles with enthusiasm, ensuring our operations flow not only smoothly but thrive incredibly. That’s the energy difference you can expect when you partner with a team that is on fire for your brand. 

At The Grit Game, we are passionate about empowering potential and driving success. We invite you to dive in and get to know the people who are shaping the future and making ripples of success in the swimming pool industry. Welcome to The Grit Game, where we make big waves and create even bigger opportunities for your business. 

CEO/CO-Founder

Johnny Davis

With almost 20 years of hands-on experience in the pool and spa industry, Johnny Davis has shaped The Grit Game into a trusted partner for manufacturers nationwide. As Co-Founder and CEO, Johnny brings a strategic approach rooted in his history working at companies like Poolcorp & Royal Swimming Pools, where he led a transformation from DIY sales to a booming B2B program, increasing builder accounts by over 350%. At The Grit Game, Johnny oversees key accounts across the United States ensuring seamless partnerships that prioritize growth and innovation. Known for his dedication to high standards and industry expertise, Johnny was nominated for 2024 Sales Rep of the Year at the Pool Nation Awards, affirming his impact on the field.

Email: johnny@thegritgame.com

Phone: (901) 605-0775

Co-Founder | President
LACI DAVIS
Almost a decade in the industry, Laci leads with both heart and strategy. As Co-Founder and President, she ensures operations flow smoothly and champions innovative marketing strategies that keep the team ahead and partners thriving. Recognized in Pool Nation Spotlight and Insights as one of the “Next Generation of Female Leaders” and named to SpaRetailer's 30 Under 40 list, Laci’s impact is widely felt. Her nomination for Pool Nation’s 2024 Woman Trailblazer of the Year reflects her commitment to transforming the industry with integrity and creativity.
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VP of business development
Gina Harris
With over 30 years in the pool and spa industry, Gina is a seasoned strategist dedicated to driving growth and building lasting partnerships. Gina draws on her experience working at industry name brands like Aquastar, Pentair, Fluidra, and Hayward, strengthening our market position across North America. She serves as the main point of contact for crucial buying group relationships, ensuring seamless communication and strong alliances. Known for her effective sales leadership and mentorship, she ensures our teams stay sharp and customer-focused. Recently nominated for Pool Nation’s 2024 Woman Trailblazer of the Year, Gina’s passion and expertise make her an invaluable team member.
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VP of Sales
Gary Thomas
With almost 40 years of industry experience, Gary , our VP of Sales, combines in-depth knowledge of distribution and manufacturer representation to drive growth. As the former owner of Senne Sales, a southeast rep firm, Gary brings the insight of a successful rep firm and hands-on experience from sales roles at Letro, SCP, AquaFAB, and Pool Equipment Supply. His strategic approach and dedication to fostering strong client relationships make him a trusted leader, ensuring our sales efforts are both targeted and effective. Gary leads by example, setting high standards for the entire sales team. With a respected history and strong industry reputation, he’s instrumental in delivering exceptional results for our partners
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Director of Training
ERIC WALL
Eric brings nearly two decades of specialized pool industry experience and over 30 years in sales and training. His background includes leadership roles with Royal Swimming Pools and Coverstar Central, where he honed his ability to develop impactful training programs that equip teams, dealers, and distributors with the tools they need for success. At The Grit Game, Eric leads product training on many of our partner’s product lines enabling not only our team to be more knowable but allowing dealers and distributors to elevate their expertise and achieve greater results with their customers. Known for his hands-on, approachable style, Eric is a cornerstone of our training strategy.
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National sales manager- Canada
Stephen Zaitchik
Almost 40 years in the industry, Stephen leads The Grit Game’s Canadian division with unmatched expertise. Starting out as the owner of a pool service company and later serving as GM of Discounter’s Pool & Spa Warehouse, Stephen managed 10 retail locations, an online store, and wholesale distribution operations across Canada. Now, as our National Sales Manager, he brings invaluable experience in procurement, vendor relations, and business development, making him a key force in driving growth for our partners. Stephen’s commitment to excellence and deep industry knowledge position him as a trusted advisor to partners and a cornerstone of success in Canada.
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National Building Materials Manager
Manny Sanchez
With nearly 30 years in the swimming pool industry, Manny is a driving force behind The Grit Game’s building materials product lines. His extensive background with POOLCORP, where he expanded market share in fiberglass pools, automatic covers, hardscapes, and more, makes him an invaluable sales resource for both our team and partners. Known for his hands-on let’s-get-in-the-field approach, Manny has built lasting bonds with builders, dealers, and partners alike. As a proud and active member of the PHTA, Manny’s commitment to community and growth-focused strategies ensures that our building materials lines continue to thrive and lead in the market.
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National Technical Sales Manager
William Brist
William , our National Technical Sales Manager and Regional Sales Manager for TN, MS, and AR, combines 15 official years in the pool and spa industry with a lifetime of hands-on experience. Known as a “builder’s builder,” William doesn’t hesitate to go on-site, providing problem-solving support directly in the field. His deep technical knowledge makes him an invaluable link between our manufacturers and sales teams, offering clear, product-focused solutions that meet even the most complex needs. With his expertise, including building the vinyl liner pools at the annual Formula 1 race in Miami, William is dedicated to ensuring seamless, high-quality results for our partners
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regional sales manager
Jennifer Eschbach
With Almost 20 years of industry experience, Jennifer drives growth and builds lasting partnerships as our Regional Sales Manager for the Midwest. Previously with Superior Pool Products, Jennifer earned accolades as the Midwest Division’s 2014 Business Development Representative of the Year and contributed to her team’s Sales Center of the Year award. Known for her proactive relationship-building skills and keen eye on industry trends, Jennifer aligns our Midwest sales goals with broader company objectives, ensuring The Grit Game’s offerings stay fresh and competitive. Her dedication and expertise are instrumental in helping our partners achieve lasting success.
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Regional Sales Manager
Craig Mosch
Going on 25 years of experience in the pool industry, Craig brings a wealth of knowledge and strategy our Northeast Regional Sales Manager. His career spans roles with industry leaders like SR Smith and Latham, where he developed expertise across product lines that include pool chemicals, automatic pool covers, and commercial deck equipment. Known for his innovative sales strategies and ability to foster growth, Craig has a proven track record of driving revenue and establishing robust partnerships across the region. His eye for industry trends ensure partners have insight that keeps them competitive and highly valued by customers throughout the Northeast.
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Regional Sales Manager
Kevin Vail
Kevin , our Regional Sales Manager for Long Island, brings over a decade of specialized industry knowledge, technical expertise, and a sharp eye for marketing and design. With experience at Hayward Holdings and Baystate Pool Supplies, Kevin is adept at both strategic planning and field support, often working directly with dealers to troubleshoot and resolve complex issues in real time. Known for his keen attention to detail and practical, innovative strategies, Kevin not only drives sales growth but also aligns our initiatives with the unique dynamics of the Long Island market. His dedication to dealer satisfaction makes him an indispensable part of our team and a powerful force for expanding impact in the region.
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Regional Sales Manager
Loren Uscilowski
With five years in the pool industry, Loren brings high energy and adaptability to her role as Regional Sales Manager for the Midwest. Previously a Regional Business Manager at Maytronics US and a business owner in the medical field, Loren combines technical expertise with a keen ability to understand and address customer needs. Known for her relationship-building skills, she connects effortlessly with contractors, retailers, end-users, and distributors, creating a seamless flow between our partners. Loren’s enthusiastic approach and commitment to tailored solutions make her a driving force in our Midwest sales strategy, fostering growth and lasting partnerships.
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Regional Sales Manager
Ryan Walker
Approaching 20 years in the pool industry, Ryan Walker brings a wealth of experience and an exceptional knack for customer relationship management to The Grit Game as our Regional Sales Manager for the Midwest. Previously with Maytronics and POOLCORP, Ryan has honed his skills in working seamlessly with builders, retail store owners, and distribution partners. Known for his problem-solving abilities, Ryan’s precision in addressing diverse client needs is akin to perfectly balancing pool chemicals—effective, reliable, and always aimed at achieving the best results. His in-depth industry knowledge and dedication to tailored solutions make him a crucial player in driving our Midwest sales strategy.
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Regional Sales Manager
Thomas Flake
With 25 years in the pool industry, Thomas brings seasoned expertise and a strategic vision as our Regional Sales Manager for the South Central region. His background spans roles with Heritage Pool Supply, Hayward Pool Products, and POOLCORP, along with his experience as the owner of Flake Family Pools. Thomas is known for his dedication to driving growth and expanding partnerships. As an active member of IPSSA, Thomas is skilled at building strong, lasting relationships with partners, dealers, and distributors. His in-depth industry knowledge and tactical approach to sales ensure that our South Central territory is primed to capture key opportunities.
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Regional Sales Manager
Jeff Meador
As our Regional Sales Manager for the Southeast, Jeff brings over five years of industry experience and a reputation for problem-solving and customer satisfaction. With a past role at Maytronics, Jeff has honed his skills in meeting the needs of builders, retail store owners, and service technicians across Southern Mississippi, Southern Alabama, Southeast Louisiana, and the Florida Panhandle. Known for his energy and relationship-building abilities, Jeff delivers tailored solutions and ensures clear, efficient support in every interaction. The love of his customers make him poised to lead the race in the Southeast region
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Regional Sales Manager
Carl Cullers
Approaching 35 years of expertise in the pool and spa industry, Carl leads our team in Georgia and East Tennessee with a profound understanding of sales strategy and industry dynamics. As the current President of the PHTA Manufacturers Agents Council, Carl represents the interests of manufacturers’ agents and brings invaluable insight to The Grit Game. His previous roles at Senne Sales and Merlin Industries have equipped him with the skills to build lasting partnerships and drive growth in his diverse market. Carl’s leadership ensures every move aligns with our team’s goals, making a significant impact on both our partners and the broader industry.
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Regional Sales Manager
Jared Medeiros
Jared, our Regional Sales Manager for Florida and active in the FSPA, brings over a decade of industry experience from notable companies such as Pinch A Penny, Moov Pool Products, and Waters Edge Pools. Known for his technical expertise across areas like concrete carving, custom tile mosaics, underwater repair, and leak detection, Jared’s background is both broad and specialized. Often called “Mr. Slay the Day,” Jared combines a high-energy approach with deep technical know-how, making him the go-to resource for tackling complex challenges. His hands-on knowledge position for growth across Florida.
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Regional Sales Manager
Johnny Davis Sr. "Big Johnny"
Big Johnny, our Regional Sales Manager for the Southeast, brings deep industry experience and a hands-on approach to serving partners across the Southeast and beyond. With a background in warehouse operations and pool installation, he takes personal charge of last-minute deliveries, ensuring customers and partners get exactly what they need, when they need it. Known for his “road warrior” spirit and his likable nature, he’s known for turning every delivery into a sales opportunity, building strong relationships and uncovering new growth avenues with ease. Big Johnny’s dedication to our partners make him an invaluable asset..
Contact Johnny
Operations Manager
Bradley Davis

Bradley , our Warehouse Operations Manager, doesn’t just tread water—he powers through it with a proactive approach to operations at The Grit Game. With experience as a Warehouse Supervisor at Royal Swimming Pools, Bradley brings valuable knowledge in process optimization and logistics. He is dedicated to managing our supply chain and vendor relationships with precision, ensuring smooth, quality-controlled operations. His strategic planning and budgeting skills keep The Grit Game’s logistics efficient and reliable, so our partners are always well-served and supported.

Email: bdavis@thegritgame.com

Senior Accountant
Michelle Elmer

Michelle is our Senior Accountant and so much more; navigating the complexities of financial management with precision and ease. From budgeting and forecasting to maintaining balanced ledgers, Michelle’s work ensures our financial ecosystem stays streamlined and stable. Wearing many hats, she also supports our team with HR management needs and expense reporting, ensuring smooth operations across departments. Known for her meticulous attention to detail and dedication to internal controls, Michelle keeps our financial reporting crystal clear and turbulence-free, safeguarding The Grit Game’s financial integrity.

Email: melmer@thegritgame.com

Software Engineer
Nimesh Patel

As our Software Engineer and Developer, Nimesh is the tech version of a pool architect, designing, developing, and maintaining software solutions to meet both our business and partners’ needs. Like pool jets ensuring smooth circulation, Nimesh integrates software systems for flawless data flow across departments. Known for his clear and accessible technical documentation, he guides our team with precision. Soon to graduate with a master’s in computer engineering, Nimesh is instrumental in fine-tuning our custom CRM and website, driving innovations that keep The Grit Game ahead of industry trends.

Email: npatel@thegritgame.com

Sales and marketing coordinator
Brittany Belle

As The Grit Game’s Sales and Marketing Coordinator, Brittany ensures smooth operations across sales and marketing, keeping our team steady and efficient. From onboarding new hires and conducting discovery calls, Brittany is often the first point of contact for new leads from our partners. Her role spans compiling sales reports, sending feedback surveys, creating SOPs, and keeping our website up-to-date. Brittany’s proactive approach and commitment to creating streamlined processes make her an invaluable support to the team.

Email: bbelle@thegritgame.com

Team Mom
Donna Davis

Our “Team Mom,” Donna Davis, assists with route optimization, navigation, and delivery planning from our 3PL warehouse, ensuring everything flows as smoothly as a perfectly coordinated synchronized swimmer. But Donna’s role goes beyond logistics—she’s the cheerful face customers love to see, always making sure they’re having a better day by the time she leaves. With her warm energy and connection with our distributor partners, Donna keeps the wheels turning and the smiles coming, making every delivery a little brighter.