“In an industry where reputation is earned one conversation, one connection, and one problem-solved at a time, The Grit Game has managed to do something rare: they’ve become the rep group everybody is suddenly talking about.“
In 2022, after a 16-plus-year career in the pool and spa industry, Johnny Davis, the agency’s CEO and co-founder, together with his wife Laci, made the decision to build something of their own…
To empower individuals and organizations to reach their full potential. By continuously pushing boundaries and embracing progress, we work together to achieve new heights in everything we do.
From Disney to the deep end of the pool industry, and named one of Pool Nation’s next-gen female leaders, discover how our Co-Founder, Laci Davis, got her start and is making waves across the industry.
From Disney to the deep end of the pool industry, and named one of Pool Nation’s next-gen female leaders, discover how our Co-Founder, Laci Davis, got her start and is making waves across the industry.
The Grit Game is a manufacturer rep firm that acts as a free problem-solving consultant for the pool pro. We connect manufacturers with pool professionals, and pool professionals to top-tier products designed to make their jobs easier and their customers happier. We support pool builders, service techs, retailers, distributors, and commercial teams by helping fix common field issues, improve efficiency, and reduce callbacks at zero cost to the pool pro.
The Grit Game provides outside representation and field support in the pool, spa, and backyard leisure industry.
We work in the field and digitally to help manufacturers gain visibility and long-term adoption, while also supporting pool professionals with education, problem-solving, and practical guidance. Our team connects products to real-world applications, helping ensure solutions are used correctly and perform as intended.
By bridging manufacturers and pool professionals, we help reduce friction in the market, improve outcomes in the field, and support stronger, more sustainable businesses on both sides.
You can find your designated Grit Game rep based on your state here.
The Grit Game partners with a number of trusted manufacturers in the pool and spa industry. You can always view a full and complete list of the products that we support here.
The Grit Game operates across the United States and Canada, offering international coverage while maintaining local support through dedicated regional representatives.
The Grit Game supports pool professionals by providing practical, real-world help tied directly to the challenges they face on job sites, in service routes, and at distributor counters.
Our team spends time in the field answering questions, troubleshooting issues, sharing best practices, and providing education around installation, startup, and long-term performance. When a product is part of the solution, we help ensure it is selected, installed, and supported correctly.
The goal is to reduce callbacks, simplify work, and help pool professionals operate more efficiently — while creating better outcomes for manufacturers through proper product use and long-term adoption.
Core Values
Welcome to The Grit Game, where we go beyond traditional sales representation, offering a network of industry experts who are committed to seeing you succeed.