About Us

At The Grit Game, we're not just the newest rep firm in the industry—we're the fastest growing.

Beyond outside sales support, we offer our partners business consulting, strategic training, marketing audits, 3PL services, and backend software solutions. We aren’t here to play the game, we’re here to change it.

Mission Statement: Empower Potential

Core Values 

You Can’t Spell Integrity without GRIT
We believe in acting with integrity, doing the right thing even when no one is watching, and being fair and transparent in all our dealings. We keep our promises and hold ourselves to a high standard, proud of doing what we say we will do. Our commitment to excellence is joyfully dedicated, guided by the principle of "Doing all things as if for the Lord." We take accountability seriously, owning our actions and taking responsibility for our mistakes. Our handshake means something, and we uphold our obligations with dignity and pride.
Embrace Progress & Innovation
We believe in pushing our own boundaries daily, using critical thinking and imagination to dream up unexpected ideas. We strive to think big and invent the future, always staying curious and ambitious. We value self-motivation and the power of consistent improvement, continuously learning and adapting to meet the evolving needs of our customers. Our commitment to innovation drives us to boldly raise the bar and challenge our ideas of what's possible. By embracing progress with courage and creativity, we strive to deliver exceptional value to our customers and continually improve ourselves. We live by a "normal sucks" mentality
Build Strong Relationships
We believe in fostering positive relationships with both our customers and employees, anticipating their needs and building bridges of understanding. Our approach is rooted in servant leadership, teamwork, and a commitment to unified success. We aim to attract, develop and retain the best talent, and create an inclusive environment that values diversity of thought. Our goal is to work together to achieve win-for-all solutions, filled with gratitude and laughter, and making people feel good. We encourage shared successes and strive to be the team members we would want to work with. We obsess over hiring awesome people who are passionate about growing the business and building a fantastic place to work.
Embody an Entrepreneurial Spirit
We embrace the adventure of the challenge, driven by grit and a relentless pursuit of excellence. We believe in working smarter, not harder, and never settling for mediocrity. Our entrepreneurial mindset constantly pushes the boundaries of what's possible. With humility and a desire to make an impact, we stay focused on our goals, guided by the K.I.S.S. methodology. We never turn down an opportunity to celebrate a win, no matter if it’s a big win or a really big win.
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vision statement

To empower individuals and organizations to reach their full potential. By continuously pushing boundaries and embracing progress, we work together to achieve new heights in everything we do.

why choose us

We believe that innovation is what keeps the needle moving forward which is why we strive to not only expand our partner’s outside sales reach, but are available to also help improve internal processes, procedures and even backend systems.


With our extensive swimming pool industry experience, we possess a deep understanding of market dynamics, customer preferences, and the challenges faced by manufacturers. This expertise allows us to craft tailored strategies that deliver results.


We’re in the business of solving our partner’s problems. We understand that your success is our success, and we are committed to working collaboratively to achieve your goals.


Situated just outside of Huntsville, Alabama, our 11,200 sq ft. warehouse offers both fulfillment and top-tier 3PL services to support our manufacturers. Beyond static storage, our Sprinter Van mobile warehouse takes logistics on the move, predominantly catering to the Southeast.

Read our story in Agency Sales magazine


In 2022, after a 16-plus-year career in the pool and spa industry, Johnny Davis, the agency’s CEO and co-founder, together with his wife Laci, made the decision to build something of their own…

Our Beginning

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Your Trusted Partners for Effective Outside Sales Solutions

Welcome to The Grit Game, where we go beyond traditional sales representation, offering a network of industry experts who are committed to seeing you and your customers succeed.