Top Aquatic Magazines
THE BEST IN THE BUSINESS STAY PLUGGED IN.
Top aquatic magazines give you the edge — not just info. These publications break down what’s happening now and what’s coming next:- Market trends and shifting consumer behavior
- Innovations in equipment, design, and sustainability
- Merchandising and service strategies that actually work
WHY IT MATTERS
When you know what’s driving the industry, you make smarter calls — in product selection, service delivery, and business growth.
Manufacturers use this intel to guide R&D and go-to-market moves.
Retailers and service pros use it to stock smarter, sell better, and stay in demand.
MORE THAN INSIGHT
These reads connect you to the people shaping the space — through expert columns, real case studies, and behind-the-scenes looks at what’s working in the field.
GRIT IN PRINT
TOP Aquatic Industry Magazines
POOL MAGAZINE
- Target Audience: Builders, service pros, designers, manufacturers
- Most Beneficial For: Residential builders & client-facing service experts
- Cost: Free (digital & print formats available)
- Publishing Frequency: Multiple articles per week
POOL NATION SPOTLIGHTS & INSIGHTS MAGAZINE
- Target Audience: Pool and spa industry professionals—including service technicians, business owners, retailers, manufacturers, and innovator
- Most Beneficial For: Pool service technicians, business owners, retailers, and industry professionals who seek growth, innovation, and operational excellence in the pool and spa industry.
- Cost: Free (digital)
- Publishing Frequency: Monthly
POOL PRO MAGAZINE
- Target Audience: Pool builders, service techs, route managers, and trade-focused professionals
- Most Beneficial For: Hands-on pros in residential service, repair, and construction
- Cost: Free to verified pool industry professionals (digital & print formats)
- Publishing Frequency: New articles released multiple times per week, with a quarterly print edition
AQUA MAGAZINE
- Target Audience: Pool and spa professionals, builders, service techs, retailers, and manufacturers
- Most Beneficial For: Decision-makers in residential pool building and service (owners, managers, CEOs)
- Cost: Free to qualified industry professionals (digital & print formats)
- Publishing Frequency: Print edition: Monthly & Digital articles: Multiple times per week
LUXURY POOLS + OUTDOOR LIVING MAGAZINE
- Target Audience: Affluent homeowners, elite pool builders, designers, and landscape architects
- Most Beneficial For: High-end residential pool builders and outdoor living specialists
- Cost:
- Digital edition: $9.99/year
- Print subscriptions: $19.95 for 2 years (4 issues) or $25.95 for 3 years (6 issues)
- Publishing Frequency:
- Print: Twice per year (Spring/Summer & Fall/Winter)
- Digital Articles: Published multiple times per month
POOL SPA LIFE MAGAZINE
- Target Audience: Potential pool and spa owners, designers, builders, and outdoor living enthusiasts across Australia and New Zealand
- Most Beneficial For: Residential pool builders and professionals focused on consumer education, design inspiration, and backyard lifestyle upgrades
- Cost: Free at Pool Spa Life Expos and select retailers; no paid subscription required
- Publishing Frequency: New articles and updates released multiple times per month, with seasonal print editions tied to expo events
MYRTHA POOLS MAGAZINE
- Target Audience: Architects, engineers, aquatic designers, facility managers, and Olympic-level pool professionals
- Most Beneficial For: Commercial pool builders and designers working on competition venues, wellness centers, and large-scale aquatic projects
- Cost: Free (digital format only)
- Publishing Frequency: New articles released multiple times per month, covering global projects, tech innovations, and sustainability efforts
SERVICE INDUSTRY NEWS MAGAZINE
- Target Audience: Pool and spa service professionals—technicians, builders, remodelers, and repair specialists
- Most Beneficial For: Service-side pros focused on troubleshooting, equipment installation, water chemistry, and business operations
- Cost: Free subscription available to verified industry professionals
- Publishing Frequency: Twice monthly
SPARETAILER MAGAZINE
- Target Audience: SpaRetailer targets professionals in the hot tub and swim spa industry, including retailers, service teams, manufacturers, and showroom managers.
- Most Beneficial For: Spa retailers and professionals looking to grow their business through industry insights, marketing strategies, and operational support
- Cost: Free subscription available to verified industry professionals
- Publishing Frequency: Monthly to bi-monthly
POOL AND SPA NEWS MAGAZINE
- Target Audience: Pool and spa builders, designers, retailers, service firms, and industry professionals
- Most Beneficial For: Residential pool builders and service pros focused on design, construction, and business strategy
- Cost: Free to qualified industry professionals (digital & print formats available)
- Publishing Frequency:
- Print edition: Monthly
- Digital articles: Published
WATERSHAPES UNIVERSITY MAGAZINE
- Target Audience: Designers, builders, engineers, architects, and professionals in pools, spas, aquatics, and outdoor living
- Most Beneficial For: High-end residential and commercial pool designers, builders, and trades focused on technical excellence and artistic water features
- Cost: Free (digital format only)
- Publishing Frequency: Twice-monthly digital editions, with over 4,000 searchable articles available online
