Menu
Your Trusted Partners for Effective Outside Sales Solutions
At The Grit Game, we are well-acquainted with the unique hurdles of the pool industry and understand the challenges faced by manufactures when it comes to expanding their market reach and achieving consistent sales growth. Which is why we offer our specialized services as a dedicated outside sales rep firm providing an unshakable support system for you and your customers. We are relationship builders made from a team of needle movers.
Every area matters to us. While some territories have dedicated managers, our national accounts are personally overseen by our top executives, ensuring every region, no matter how big or small, is seen, heard, and supported. You’re not just looking at a map of regions, you’re looking at a network of enduring relationships.
Welcome to The Grit Game, where we go beyond traditional sales representation, offering a network of industry experts who are committed to seeing you and your customers succeed.
Co-Founder | CEO
With 16 years of experience, Johnny’s innovative approach to growing businesses has led to remarkable achievements and earned him industry recognition. As a respected figure from working with manufacturers, distributors, and builders, he oversees our national key accounts, with a specific focus on the Southeast region. Johnny’s dedication and expertise continue to drive success and inspire growth within our industry.
Email: johnny@thegritgame.com
Phone: (901) 605-0775
Co-Founder | President
As Co-Founder & President, Laci is the lifeguard of our company’s strategy. She ensures that our operations flow smoothly and effectively, much like a well-maintained circulation system. Laci’s leadership transforms our team into synchronized swimmers, working in harmony to achieve success. Her clear vision acts as the goggles that help our partners navigate even the murkiest challenges. Just like a perfect pool party, Laci makes sure our business (and yours) is always full of pleasant surprises.
VP of business development
With over three decades of industry experience, our VP of Business Development, Gina charting clear strategic courses that ensures our team is always swimming in sync with both our innovative vision and dedicated mission. As a steady anchor to our key accounts, Gina ensures our relationships remain fluid and well-maintained. Moreover, she’s the seasoned coach for our teams, ensuring our team stays competitive while always racing towards our united goals.
VP of Sales
Gary Thomas, our Vice President of Sales, brings 38 years of deep expertise in the pool and spa industry to our team. Having worked both in distribution and as the former owner of Senne Sales rep firm, Gary has a wealth of experience that spans the industry. His strategic vision and hands-on approach keep our sales efforts burning bright, much like a well-placed fire bowl that lights up the night. Gary’s leadership is pivotal in driving growth, fostering strong relationships, and keeping our sales team in top form. With Gary guiding our strategy, our company is set to reach new heights.
Director of Training
Our Director of Training, Eric Wall, brings 18 years of pool industry experience and over 30 years of sales and training expertise. By developing and delivering comprehensive training programs, Eric empowers our team and their customers to become more knowledgeable and effective in their offerings, ultimately driving greater sales and profitability for all involved. Eric’s hands-on approach translates into actionable insights for our team, partners, and customers, enabling them to leverage their knowledge for greater success.
NATIONAL SALES MANAGER FOR CANADA
Stephen Zaitchik, our National Sales Manager for Canada, brings over 36 years of deep-rooted experience in the pool and spa industry. From running a service company in his early years to managing a multi-store chain for nearly three decades, Stephen has mastered every facet of the business. His expertise spans procurement, product sourcing, and vendor relations, making him an invaluable asset to our team. With a wealth of industry knowledge that could fill a dozen Olympic-sized pools, Stephen is dedicated to driving growth across Canada.
National Building Materials Manager
Manny Sanchez, our National Building Materials Manager, is the cornerstone of our building material product lines. With 27 years of experience in the swimming pool industry, Manny’s role in training and supporting our sales teams ensures we are well-versed in the technicalities of pool & backyard construction materials. His approach to customer relationship management is as reliable as the materials he represents, building lasting bonds with customers, contractors, and manufacturers alike. Manny guarantees that the flow of our building materials to the market is smooth and efficient.
National Technical Sales Manager
Regional sales manager
Craig Mosch dives into the Northeast region with a 23-year wave of experience in the pool industry. Our Regional Sales Manager brings a tidal force of knowledge from retail pool and spa sales to manufacturing sales to pool chemicals and equipment sales. His history of navigating through the diverse waters of automatic pool covers and commercial deck equipment makes him an invaluable asset. Craig is constantly infusing fresh strategies and ideas into our sales approach. The Northeast territory is set for a smooth sail, buoyed by Craig’s relentless drive for excellence.
Regional sales manager
Jeff Meador, our Regional Sales Manager for the Southeast, brings over five years of industry experience, making him a key player in solving problems for builders, retail store owners, and service technicians. Navigating the diverse needs of our clients, Jeff provides solutions that are as clear and refreshing as a freshly REVIVED! pool. His talent for building and maintaining strong relationships ensures satisfaction and clarity in every interaction. With his combination of skills, knowledge, and unstoppable energy, Jeff positions us to not just swim, but to lead the race in the Southeast.
Regional sales manager
Carl Cullers, our Regional Sales Manager for Georgia and East Tennessee, brings a tidal wave of expertise with his 33 years in the pool and spa industry. As President of the PHTA Manufacturers Agents Council, Carl plays a pivotal role in representing the interests of manufacturers’ agents that allows our team to make a cannonball-sized impact on the industry. Carl’s influence guarantees that every move we make is as synchronized as a championship swim team, ensuring our goals are always within reach.
Regional sales manager
Kevin Vail, as our Regional Sales Manager for Long Island, sails smoothly through the pool industry with a keen eye for detail and strategic vision. He understands the unique currents of the Long Island market, making him adept at navigating both high tides and calm waters. Kevin combines a practical approach with innovative strategies to ensure our sales initiatives in the region are as refreshing and inviting as a summer day by the pool. His expertise and dynamic approach make him an indispensable part of our team, anchoring our brand’s presence and growth in the Long Island area.
Regional sales manager
Jennifer brings over 17 years of swimming pool experience in outside sales to our team. Her comprehensive understanding of the industry and strong relationship-building skills make her an ideal choice for covering the Midwest region. Jennifer will work closely with clients to identify their specific needs and develop tailored strategies for success.
Regional sales manager
Loren Uscilowski, our new Regional Sales Manager for the Midwest, brings a dynamic approach to product knowledge and sales is as fluid and adaptable as water, ensuring that customers receive tailored solutions. Loren’s expertise in fostering strong client relationships makes her an essential link in our chain, bridging gaps between contractors, retailers, end-users, and distributors with ease. Her ability to understand and meet diverse needs cements her role as a pivotal figure in driving our regional sales strategy and nurturing lasting partnerships in the Midwest
Regional sales manager
Navigating the depths of the pool industry for over 24 years, Thomas brings seasoned expertise to our team. Dedicated to magnifying sales growth and refining our territory blueprint in the South Central region, he’s adept at creating lasting bonds with clients and expanding our network of partnerships. With a reservoir of industry wisdom, Thomas aligns sales ambitions with broader company objectives. Under his guidance, we’re poised to dive into the sunniest spots of opportunity.
Regional sales manager
With 3 years of swimming pool experience, Big Johnny Davis Sr is an emerging talent in the industry. His focus is on serving the Southeast region, leveraging his local market insights and industry connections to drive sales and forge long-lasting partnerships.
Regional sales manager
Jared Medeiros, our Regional Sales Manager for Florida, brings over a decade of diverse industry experience to the team. Known for his extensive knowledge in areas ranging from concrete carving and custom tile mosaics to underwater repair and leak detection, Jared’s expertise is truly multifaceted. His proactive approach and deep understanding of various aspects of pool construction and repair make him the go-to expert for solving problems and driving sales growth. Jared’s strategic insight and hands-on experience drives our success in Florida .
