With nearly a decade of experience in the pool and spa industry, Laci Davis brings a blend of brand strategy, operational leadership, and marketing innovation to The Grit Game. Her background at Walt Disney World taught her the power of storytelling, clear communication, and high standards—skills she now uses to help manufacturers stand out in a crowded market.

Early in her career, she produced organic technical content and digital resources that generated the equivalent of more than $500,000 in paid ad traffic (in less nine months) proving her ability to turn complex products into high-impact, high-conversion content.

As CEO, Laci leads daily operations and sets the direction for how The Grit Game shows up for its partners and its people—building a culture where strong performers thrive, where manufacturers see measurable results, and where pool pros have the tools and support they need to grow..

Laci’s leadership has been recognized across the industry and beyond — named in SpaRetailer’s inaugural 30 Under 40,  PoolPro Magazine’s 2025 30 Under 40, featured on the cover of Pool Nation Spotlight and Insights as one of the “Next Generation of Female Leaders,” and a 2024 nominee for Pool Nation’s Woman Trailblazer of the Year. She has been named a Top 10 Finalist for Mentor of the Year by the Talking Pools Podcast.

Known for her social media and branding expertise, Laci was listed by AQUA Magazine on the 2025 Industry Watchlist for digital strategy and has spoken at events like IPSSA and NESPA’s Women in the Industry, sharing how pool pros can turn purposeful posting and personal brand into real sustainable growth.