partner with the grit game
The Pool & Spa Industry's Award-Winning Sales Team
Real results. Real reviews.
Growth That Reinvests in You
We take 10% of the commissions we earn from your brand and put it right back into marketing—content, PR, training tools, and more. The more we sell, the more we invest. The more we invest, the more we help your brand grow. It’s a flywheel designed to scale your visibility and velocity—without asking you to lift a finger.
Real Support, Coast to Coast
Whether it's jobsite help in Georgia or a distributor demo in Arizona, we show up. Every local rep is your customer's main point of contact—but they’re never working alone. Behind them is a national team ready to jump in, problem-solve, and keep things moving. With full U.S. and Canada coverage, we don’t just cover territory—we connect it.
Tools That Power Performance
We not only track our activity—we analyze it's impact. With a custom CRM and lead management tools, our team works with real-time visibility. That means better forecasting, better territory decisions, and better results. Every move is backed by data, not guesswork.
Built on Experience. Driven by EXCELLENCE.
Our team brings over 500 years of combined pool and spa industry experience—across building, servicing, selling, and supporting. We’ve been boots-on-the-ground, behind-the-counter and in-the-pool. We still lead dealer trainings, run jobsite demos, and solve problems in real time. And when industry-loving veterans from every corner of the field come together—serving pool pros at the highest level—we help move the industry forward and leave it stronger than we found it.
Not Just Listed—Positioned
Our line cards are selective by design—broad enough to serve our dealers, focused enough to give your brand real visibility. That balance means stronger product knowledge, better synergy between lines, and more strategic cross-selling opportunities. Your brand doesn’t get lost in a long, unconnected lineup—it gets leveraged.
We’re proud of every partner we represent and don’t keep our line card behind closed doors. You can view our complete list of supported brands anytime on our Partners page.
A Reputation Earned, Not Given
The Grit Game shows up for the industry—not just as attendees, but as contributors. Our team has taught sessions for IPSSA and Women in the Industry, and we proudly send female team members to the Pool Nation Women’s Summit each year. We’ve been honored with multiple Pool Nation Award nominations for our individual team members and featured across leading publications like Agency Sales, SpaRetailer, and Pool Nation’s Spotlight & Insights. Many of our reps are active members of PHTA, IPPSA, and FPSA—including the current President of the PHTA Manufacturer’s Rep Council. Because we believe showing up—and serving the industry—is what shapes what comes next.
In what ways has The Grit Game added value to your business?
The level of professionalism and exposure that The Grit Game offers is unparalleled. There's no other rep firm in the industry doing the things that your team offers it's manufacturers. We're seeing a lot of new customers that have only become aware of H2flow and our products because of the work that The Grit Game is doing.
Gavin Hackett, H2Flow Controls
where has The Grit Game exceeded your expectations?
Grit Game has strived on the marketing and social media side like I haven't seen before in my 20 plus years of experience. They have become the leader in this category, making other sales representatives to raise the bar to compete. The marketing helps the sales representatives in the field.
Micahel Falzer, Aquacomfort Water Group
Why would you recommend The Grit Game to other manufacturers?
TGG brings mix of a unique to our industry marketing approach and in-field coverage by an experienced sales team that brings new levels of exposure to manufacturer's. The caliber and culture of the sales team is second to none. The people in the field along with the strong social media presence has noticeably brought attention to our products in new markets. 10/10 Would hire again.
Sean McDermont, H2Flow Controls
Curious what GRIT could do for your brand? Let’s talk.
Frequently Asked Questions
What territories does The Grit Game cover?
The Grit Game operates across the United States and Canada, offering international coverage while maintaining local support through dedicated regional representatives.
Do manufacturers have to choose national coverage when partnering with The Grit Game?
No- While we proudly represent several brands nationally, and even internationally, just under half of the lines we represent are national. The rest are supported on a regional basis—sometimes in a single territory, sometimes in multiple.
How many manufacturers does The Grit Game represent?
We’re proud of each and every one of the partners that we support, which is why you can always find the complete list of our represented manufacturers and where we serve them here.
Why choose The Grit Game?
With well over 500 years of combined industry experience, The Grit Game team is nationally recognized for its unique award-winning representation, deep industry knowledge, and commitment to helping both manufacturers and pool professionals succeed together through shared partnerships. The Grit Game team is made up primarily of industry veterans who have worked in the field, serviced pools, built pools, ran the counter, worked in distribution, and/or for manufacturing. We know your pain points because we have been there and as such we take growing your business seriously. So much so that The Grit Game reinvests 10% of our commissions from your brand back into marketing specifically for your brand. The more we make, the more marketing you get. Putting our money where our mouth is when it comes to creating real partnerships.
What is the Pool Nation Award that The Grit Game won?
Pool Nation is a community and platform dedicated to supporting professionals in the swimming pool service and repair industry.
The Pool Nation Awards is an annual ceremony, often called the “Oscars of the pool industry,” that celebrates excellence in the pool service and repair sector. Held during the International Pool | Spa | Patio Expo, the awards recognize outstanding companies, products, and individuals in categories like Pool Guy/Girl of the Year, Pool Company of the Year, 30 Under 40 Male/Female of the Year, and innovative products
These awards are peer-driven, meaning the industry’s frontline professionals are the ones nominating and voting—not shiny marketing teams.
In 2024, The Grit Game proudly took home the very first Sales Rep Group of the Year award—a newly introduced category recognizing top-performing rep firms in the industry. The Grit Game team members we also honored with individual nominations such as CEO Johnny Davis for Sales Rep of the Year. President Laci Davis and VP of Business Development Gina Harris for Woman Trailblazer of the Year. And multiple represented manufacturers for their respected product categories.
We’re very proud to have been nominated again for the 2025 Sales Rep Group of the Year awards, with two team members nominated for Sales Rep of the Year: Jennifer Eschbach in the Midwest and Jared Medeiros in Florida. You can learn more about the awards, vote today, or buy your tickets to attend the Black Tie event all at poolnation.com.