Pool Nation's 2024 Sales Rep Group of the Year

Mission Statement: Empower Potential

Our Beginning

vision statement

To empower individuals and organizations to reach their full potential. By continuously pushing boundaries and embracing progress, we work together to achieve new heights in everything we do.

Core Values

You Can’t Spell Integrity without GRIT

We believe in acting with integrity, doing the right thing even when no one is watching, and being fair and transparent in all our dealings. We keep our promises and hold ourselves to a high standard, proud of doing what we say we will do. Our commitment to excellence is joyfully dedicated, guided by the principle of "Doing all things as if for the Lord." We take accountability seriously, owning our actions and taking responsibility for our mistakes. Our handshake means something, and we uphold our obligations with dignity and pride.

Embrace Progress & Innovation

We believe in pushing our own boundaries daily, using critical thinking and imagination to dream up unexpected ideas. We strive to think big and invent the future, always staying curious and ambitious. We value self-motivation and the power of consistent improvement, continuously learning and adapting to meet the evolving needs of our customers. Our commitment to innovation drives us to boldly raise the bar and challenge our ideas of what's possible. By embracing progress with courage and creativity, we strive to deliver exceptional value to our customers and continually improve ourselves. We live by a "normal sucks" mentality

Build Strong Relationships

We believe in fostering positive relationships with both our customers and employees, anticipating their needs and building bridges of understanding. Our approach is rooted in servant leadership, teamwork, and a commitment to unified success. We aim to attract, develop and retain the best talent, and create an inclusive environment that values diversity of thought. Our goal is to work together to achieve win-for-all solutions, filled with gratitude and laughter, and making people feel good. We encourage shared successes and strive to be the team members we would want to work with. We obsess over hiring awesome people who are passionate about growing the business and building a fantastic place to work.

Embody an Entrepreneurial Spirit

We embrace the adventure of the challenge, driven by grit and a relentless pursuit of excellence. We believe in working smarter, not harder, and never settling for mediocrity. Our entrepreneurial mindset constantly pushes the boundaries of what's possible. With humility and a desire to make an impact, we stay focused on our goals, guided by the K.I.S.S. methodology. We never turn down an opportunity to celebrate a win, no matter if it’s a big win or a really big win.

Read our story in Agency Sales magazine

In 2022, after a 16-plus-year career in the pool and spa industry, Johnny Davis, the agency’s CEO and co-founder, together with his wife Laci, made the decision to build something of their own…

Read our story in Agency Sales magazine

In 2022, after a 16-plus-year career in the pool and spa industry, Johnny Davis, the agency’s CEO and co-founder, together with his wife Laci, made the decision to build something of their own…

why choose us

We believe that innovation is what keeps the needle moving forward which is why we strive to not only expand our partner’s outside sales reach, but are available to also help improve internal processes, procedures and even backend systems.

INDUSTRY EXPERTISE

With our extensive swimming pool industry experience, we possess a deep understanding of market dynamics, customer preferences, and the challenges faced by manufacturers. This expertise allows us to craft tailored strategies that deliver results.

LIMITED PRODUCT LINES PER REP

We remain steadfast in our belief that products should stand out, not just fit in. This focused approach allows reps to be well-informed and effective, providing in-depth knowledge and superior service to customers. With us, products aren’t in a long lineup; they’re constantly in the spotlight.

STREAMLINED COVERAGE

We offer nationwide coverage in the U.S. and Canada, eliminating the need for pool and spa manufacturers to manage multiple rep groups. This streamlines processes, communications, and commissions, making it easier and more efficient for manufacturers.

AWARD WINNING REPRESENTATION

The Grit Game is honored to be named the inaugural winner of the Pool Nation Award for "Sales Rep Group of the Year" in 2024. This recognition, voted on by manufacturers, customers, and industry professionals, this honor reflects our unwavering dedication to excellence, innovation, and making a positive impact to those in the pool industry.

grit in action - Click to play

YOUR TRUSTED PARTNERS IN The POOL & SPA INDUSTRY

Welcome to The Grit Game, where we go beyond traditional sales representation, offering a network of industry experts who are committed to seeing you succeed.