With a foundation rooted in Disney’s standard of excellence and nearly a decade of experience in the pool and spa industry, Laci Davis leads The Grit Game with equal parts heart and strategy.

As Co-Founder and President, she ensures the company runs smoothly while driving modern marketing strategies that help brands and pool pros thrive in the competitive outdoor living space.

Laci’s leadership has been recognized across the industry — named in SpaRetailer’s inaugural 30 Under 40, featured on the cover of Pool Nation Spotlight and Insights as one of the “Next Generation of Female Leaders,” and a 2024 nominee for Pool Nation’s Woman Trailblazer of the Year. In 2025, she was named a Top 10 Finalist for Mentor of the Year by the Talking Pools Podcast.

Known for her social media expertise, Laci was listed by AQUA Magazine on the 2025 Industry Watchlist for digital strategy and has spoken at events like IPSSA and NESPA’s Women in the Industry, sharing how pool pros can turn purposeful posting into real growth.