Welcome to the new chapter of Senne Sales!

For almost 45 years, Senne Sales has been a cornerstone of the swimming pool industry, known for dedication, leadership, and industry expertise. From representing top industry brands for over four decades to consistently having team members serve in voluntary leadership roles across Pool Associations—locally, regionally, and nationally—since the mid-1980s. Senne Sales has always led with a commitment to being a constant example of professional excellence in our industry. Senne Sales rep have also been recognized multiple times by top manufacturers as Rep or Salesman of the Year, a testament to the exceptional service we’ve provided. We’re proud of the incredible legacy built by Tod Senne and carried forward by Gary Thomas.

But now it is time that we begin our next chapter- one where our values and dedication can reach further than ever before. We’re excited to announce that Senne Sales has officially merged with The Grit Game- the fastest growing rep firm in the pool & spa industry.

What does this mean for you?

While the name may be changing, the dedication to excellence remains the same! The Senne Sales team—including Gary Thomas, now VP of Sales at The Grit Game, and our amazing team members are here to continue supporting you, now with even more resources and fresh insights. Plus, you get the added benefit of Team Grit, an international powerhouse of seasoned professionals in the pool and spa industry.

A new chapter, with the same spirit!

We’re keeping the legacy alive, with the same passion for the industry you’ve come to expect from Senne Sales. From leadership roles to award-winning service, the Grit Game team is honored to build upon this incredible foundation while adding a little grit to the mix.

Let's keep the momentum going!

Ready to see what’s next? Head over to our Southeast Regional Page and connect with your local reps. We’ve got some exciting things in store for you, and we can’t wait to grow together!